This private, non-profit organ donation and transplant organization faced challenges with their digital web presence. They had several websites that were hard to manage, and the technology did not provide their team with the proper tools to effectively manage and maintain the experiences. Additionally, they struggled in identifying key website visitors and effectively communicating the organization’s role in the organ donation process.

The team needed help to define a vision for a reimagined information architecture and content strategy that better conveys the organization’s value and simplifies the overall user experience. Veracity partnered with them to define a digital strategy and a platform modernization approach that could help overcome these obstacles. Veracity worked with them to define a strategic vision and a digital modernization roadmap that would better explore the primary reasons behind users’ visits, offer recommendations to enhance their online presence, establish a user flow that would provide valuable insights for prioritizing future users more effectively and an architecture to support these critical needs.